[Series] Photographs

[Subseries] Marketing and advertising

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Smith's Esso service station, Ontario.

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Woman taking little girl to the washroom at an Esso service station, Ontario.

Family of tourists entering The Toll House Restaurant, Ontario.

Esso dealer with customer in his car, Ontario.

Esso dealer showing customer a suggested route on a map, Ontario.

Tourists paying Esso dealer with credit card, Ontario.

Esso dealer and customer at the till in service station office, Ontario.

Elborn's Esso Service station, Don Mills, Ontario.

View of 1954 Corvette showing location of the gasoline fill cap.

Esso service station dealer discarding old calendars during his spring clean-up program.

New style design winter uniform for Esso service station dealers.

Atlas battery display stand at Esso service station.

Imperial Oil Limited service station attendant filling automobile gas tank.

Esso dealer tearing apart credit card transaction record which he has just put through his Esso-matic imprinter.

New style design winter uniform for Esso service station dealers.

Esso dealer using Esso-matic credit card machine.

Esso service station dealer selling a customer an Atlas tire.

Esso service station dealer about to check a customer's battery with an Atlas Battery Tester.

Esso service station dealer talking to customer about safe headlights.

Esso service station dealer showing customer an Atlas fan belt.

Interior view of 1954 Corvette.

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Smith's Esso service station, Ontario.

Published in Imperial Dealer, June 1954. The article uses this station of an example of a clean and efficient service station that tourists will want to visit.

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About this image

Date 1954-04

Creator Unknown

Genre Photographs

Place Ontario

Subject Advertising, Automobiles--Service stations, Imperial Oil Limited--Marketing

Archival Information

Fonds/Collection Imperial Oil Limited fonds

Unique identifier CU1556798

Legacy Identifier ip-13y-50g

How can you use this image?

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Usage Rights Education, Instruction, Private study, Research

Usage Restrictions Commercial, Exhibition, Publication, Remix and adapt

Attribution "Smith's Esso service station, Ontario.", 1954-04, (CU1556798) by Unknown. Courtesy of Libraries and Cultural Resources Digital Collections, University of Calgary.

Unique identifier: CU1556798

Legacy Identifier: ip-13y-50g

Type: Glenbow

Size: 500px × 357px 46.15 KB