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Atlas battery display stand at Esso service station.
Atlas battery display stand at Esso service station.
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Conceptually similar
Esso service station dealer showing customer an Atlas fan belt.
Esso service station dealer showing customer an Atlas fan belt. 
Esso service station dealer about to check a customer's battery with an Atlas Battery Tester.
Esso service station dealer about to check a customer's battery with an Atlas Battery Tester. 
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New style design winter uniform for Esso service station dealers. 
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New style design winter uniform for Esso service station dealers.
New style design winter uniform for Esso service station dealers. 
New style design winter uniform for Esso service station dealers.
New style design winter uniform for Esso service station dealers. 
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Elborn's Esso Service station, Don Mills, Ontario.
Elborn's Esso Service station, Don Mills, Ontario. 
Interior view of 1954 Corvette.
Interior view of 1954 Corvette. 
Engine of a 1954 Corvette.
Engine of a 1954 Corvette. 
Esso dealer giving customer his credit card receipt.
Esso dealer giving customer his credit card receipt. 
Esso dealer using Esso-matic credit card machine.
Esso dealer using Esso-matic credit card machine. 
Esso dealer and customer at the till in service station office, Ontario.
Esso dealer and customer at the till in service station office, Ontario. 
One Imperial gallon can of Esso-Rad antifreeze.
One Imperial gallon can of Esso-Rad antifreeze. 
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Atlas battery display stand at Esso service station.

See The Imperial Dealer, November 1954. 
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About this image
Date 1954-09 
Creator Unknown
Genre Photographs
Subject Advertising, Automobiles--Equipment and supplies, Automobiles--Maintenance and repair, Imperial Oil Limited--Marketing
Archival Information
Repository Glenbow Archives
Fonds/Collection Imperial Oil Limited fonds
Reference code CA ACU GBA F2935-S0002-SS0013 
Link to Finding Aid https://searcharchives.ucalgary.ca/marketing-and-advertising
Unique identifier CU1556842 
Legacy Identifier ip-13y-55b 
How can you use this image?
To attribute objects use the information in Attribution. Permitted uses are outlined in Usage Rights. Usage Restrictions can only be waived by the copyright holder.
Questions? Add to cart and make a request. 
Copyright Status Unknown
Usage Rights Education, Instruction, Private study, Research
Usage Restrictions Commercial, Exhibition, Publication, Remix and adapt
Conditions of Use https://libanswers.ucalgary.ca/faq/199047 
Attribution 
Attribution "Atlas battery display stand at Esso service station.", 1954-09, (CU1556842) by Unknown. Courtesy of Glenbow Library and Archives Collection, Libraries and Cultural Resources Digital Collections, University of Calgary.